Digital Ad Management

Digital Advertising Management includes the monthly care of monitoring and maintaining the ad spend while optimizing the advertisements themselves.

Rough Time allocation

• Instagram (4 hours monthly)

• Pinterest (4 hours monthly)

• Google Display/Retargeting Ads (4 hours monthly)

• Google Text Ads (4 hours monthly)

Monthly checklist (applied to each channel of ad delivery)

• Ensure that ad spend is allocated appropriately by defining the strongest channels for ad delivery.

• Analyze, monitor, improve, and deliver advertisements.

  • Create new tests as necessary

• Rollout new photography/video.

• Rollout new promotions.  

• Apply new tests to improve cpc and ctr conversions with ad placement and ad improvements.