WE PROUDLY WORK WITH OWNERS ACROSS MANY INDUSTRIES
TOGETHER WE STRIVE TO ADD VALUE IN THEIR SECTORS AND AT LARGE

 

Wasabimoto, Chicago

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Branding

Wasabimoto is a vintage motorcycle restoration company in its concept phase. Based in Chicago, the founders needed someone to help them build the logo and brand imagery for both their online presence, local advertising, and physical collateral (t-shirts, stickers, etc). A major requirement for the logo and imagery was that it needed to have seamless application into the interior design of their physical locations; their warehouse, office and restoration shop. 

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illustration

The overlay imagery is an artistic rendition of a prize bike owned and built by the founders of Wasabimoto. Because this motorcycle was the inspiration for launching their company it was decided that the bike, a staple of the brand, should be used in all imagery for print, web, and additional collateral.

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Logo

The Wasabimoto logo needed to represent the cool, sleek, and simple design of the motorcycles they would be building. In our research and efforts to construct a logo that was both thematic and balanced, we noticed that the rear coil over shocks of the motorcycle twisted into both W’s and M’s when positioned in a 2 dimensional view. We designed the logo to link horizontally and italicized the logotype to mimic the angle of the coil over shock.